GUIDES TO MASTERY
The Comprehensive Book
The Elements of Writing: The only comprehensive system for writing in all fields. Based on the latest research on learning and the brain, The Elements offers a three-stage strategy for mastery: storytelling, mechanics, and analysis. We start with all the basic elements of storytelling (character, narrative, action, details, and more), then move to mechanics (sentences, words, paragraphs, editing, and more), and conclude with analysis (questions, explaining, models, and more). The book’s 91 sections includes a detailed explanations, how-to instructions, and case studies.
NOW AVAILABLE: Keep It Short: A Practical Guide to Writing in the 21st Century (also see the Kindle and Nook editions): “Words, words, words,” Hamlet responded when Polonius was asking what he was reading. These days, Hamlet would say, “Words, words, words, words, words…” This brief guide shows you how to write sharp, engaging prose.
“If all writing, in one way or another, seeks to solve riddles, as Charles Euchner poses, Keep it Short is a guidebook for a riddle-master. No matter what you write, Keep it Short will help you write a tighter, more focused, more inspired text.” –Kris Spisak, author, Get a Grip on Your Grammar
“I wrote short for 30 years because I was a journalist and critic for a newspaper, notoriously stingy with column inches. Keep It Short would have been really helpful. Instead, I learned it all on the job. Take if from me, reading this before you start is easier.” –Bernard Holland, former chief classical music critic, The New York Times
“My ecstatic blurb was considerably longer than this before I read Keep It Short.” –Ben Robinson, Chief Creative Officer, Thrillist.com
In Cold Type: When Truman Capote published In Cold Blood in 1965, he created the most powerful true-crime story of our times and helped to invent the new genre of the “nonfiction novel.” This tale of the grisly murders of a Kansas farm family rises to the level of literature because of Capote’s mastery of technique. Charles Euchner’s In Cold Type shows how Capote deployed these techniques–and how you can too.
Mad Men Persuasion: Television’s most intelligent series not only offers a powerful drama, but also insights into the art and science of persuasion. This book uses 60 scenes form the Emmy Award-winning program to break down all the essential strategies of persuasion. By using cutting-edge research on the brain, behavioral economics, linguistics, Mad Men Persuasion shows you how to “read” the rhetoric of all media–and how to devise your own strategy of persuasion.
How To Write a Book: Everyone seems to be writing a book these days. With the rise of Kindle, iPad, and other electronic readers — not to mention the growth of do-it-yourself publishing — we are living in period that we might call The Writing Revolution. Most people with brains and diligence can write a book. But too many first-time authors waste hundreds of hours of time. Following a number of simple tricks can help to flatten the learning curve for books and other major writing projects. PLUS: This NaNoWriMo edition contains a day-by-day strategy for you to complete a complete draft of a novel — or other narrative work — in just 30 days.
The One-Minute Writer: In this parable, a young woman has been assigned to write an analysis of a struggle for control of a business consulting firm. She explores the craft of writing with a linguist, anthropologist, sociologist, and artist. They show her a trove of tricks that not only understand sharpen her writing skills but help her to understand the issues at the hear of the firm’s troubles.
The Writing Revolution: We are now living in the greatest revolution of writing and ideas since Gutenberg invented the printing press four centuries ago. The computer and Internet have made it possible for anyone, anywhere, to publish their ideas and find and audience. A.J. Liebling once remarked that freedom of the press belong only to those who own a press. These days, all of us own a press. That creates unprecedented opportunities for creative expression and the restructuring of business, education, media, and other parts of our lives.