A Complete Online Class
The Golden Rule provides the foundation for The Elements of Writing, the only comprehensive brain-based system for mastering writing in all fields.
To master the Golden Rule, begin with this brief video course. Watch the videos. They’re all short; they average less than five minutes. Take notes. Do the “Your Turn” exercises. Apply your new skills to whatever you’re writing right now.
For a deeper dive, get The Elements of Writing–your complete guide to storytelling, mechanics, style, and analysis. This simple guide shows you all the essential skills of writing, with 89 case studies from antiquity (e.g., Homer, Aristotle) to the present (e.g., Elizabeth Gilbert, Tom Wolfe).
To learn how to use this unique system in your work — whether you’re an author, a business professional, or a teacher — contact Charlie Euchner.
1. The Concept
Introducing the key idea, with a trip down Memory Lane … or should we say Boulevard des Souvenirs?
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2. The Concept Explained
Understanding the two parts of the Golden Rule: (1) Make Everything a Journey. (2) Start Strong, Finish Strong.
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3. Understanding the Journey
What happens along a writing “journey”? How and where does a journey begin and end? What happens along the way?
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4. Mapping the Journey
To understand the power of the journey, map it. Create a visual display to understand the progression of the story or idea … and also the experience of the reader.
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5. Mapping Passages from Brent Staples and James Van Tholen
Case study: Mapping two passages to demonstrate the power of the concept.
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6. Start Strong, Finish Strong
Part 2 of the Golden Rule states: Start Strong, Finish Strong. Why does it work? And what do we mean by “start strong, finish strong”?
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7. Understanding the Imperative to ‘Start Strong, Finish Strong’
Breaking down the imperative to “start strong, finish strong.”
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8. Ronald Reagan and the Imperative to ‘Start Strong, Finish Strong’
Applying the imperative to “start strong, finish strong” to the historic speech by Ronald Reagan at the Berlin Wall.
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9. Bill Nack and the Imperative to ‘Start Strong, Finish Strong’
The great Bill Nack, a writer for Sports Illustrated, illustrates how the Golden Rule not only provides clarity but also dynamic power to your writing.
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10. The Landscape View
Even when they appreciate it, most writers do not apply the Golden Rule. Why not? It’s too much work–unless, that is, you use the Landscape View.
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11. The Landscape View Technique
Using the landscape Rule is simple and takes less time than the standard “block” system. Here’s how to do it.
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12. Benefits of the Landscape View
How do I love thee, Landscape View? Let me count the ways …
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13. A Word to the Wise . . .
The Golden Rule has one catch. Here’s how to avoid that potential flaw.
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14. The Conversion Process
As you complete your draft using the Landscape View, you might want to convert it to the standard “block” view. Here’s a simple hack to do just that.
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Bring the Golden Rule of Writing–and the complete Elements of Writing program–to your business, organization, or school. Email Charlie Euchner for information about seminars, webinars, and consulting.