Howard Bryant on Writing Inspiration, Finding the Heart of the Story, and Writing to Make a Difference

Howard Bryant is a writer’s writer. Passionate about his subjects and the craft, he has used the platform of sports to explore a wide range of issues–race, cheating, political activism, and heroism in an age of cynicism. His forthcoming book, The Heritage,  addresses the rise of activism among athletes in the wake of police brutality and the Trump election.

A native of Boston and a graduate of San Francisco State University, Bryant has written for the Bergen County Record, Oakland Tribune, San Jose Mercury News, Boston Herald, and Washington Post. He is now a senior writer for ESPN the Magazine and a regular contributor on ESPN.

Bryant has written four acclaimed books on sports and society. Bryant’s first book, Shut Out, explores Boston’s long history of racism in sports. Juicing the Game provides a riveting narrative of the steroids crisis in baseball. The Last Hero explores the life and legacy of Henry Aaron. The Heritage, which will be published on May 8, 2018, explores the arc of activism from Paul Robeson and Jackie Robinson and Muhammad Ali to the post-Ferguson wave.

To learn more about Bryant’s work, visit his website, howardbryant.net.

Charles Euchner: Can you describe some of your influences as a writer, when you were growing up?

Howard Bryant: Recognize that you can do this comes from reading people you admire and who are saying something to you; they’re saying something to everybody, but it feels like they’re speaking to you directly.

Growing up in Boston, I devoured the Boston Globe. I remember Derrick Jackson, Ellen Goodman, Bella English, Mike Barnicle. Then obviously, in sports, Peter Gammons, Dan Shaughnessy, Ian Thompson, Steve Fainaru …

The book that changed my life was J. Anthony Lukas’s Common Ground. That was the type of book where you’re reading about you. I grew up with the busing crisis in Boston. That book told you that there were stories that had national reach that were about you–that your experience had value. So would you rather see someone else writing about your community or do you have a responsibility to do it yourself? That’s what Common Ground gave me.

In the summer of 1989, James Baldwin got inside my head and he has never left. It wasn’t The Fire Next Time or No Name in the Street, it was actually Tell Me How Long the Train’s Been Gone, it was his fiction that hit me first. I had a friend at Temple who was reading Sonny’s Blues. A few months later I was in The Brattle and I bought a paperback and took my lunch and I sat outside and I read almost half of it sitting there. Then I moved to Just About My Head and Another Country … then The Fire Next Time and No Name in the Street and Nobody Knows My Name and that was it. That was as romantic a relationship you can have with a writer: He’s talking to me! There hasn’t been another writer where I thought what they were saying was tailor-made for where my brain was. That connection was so powerful.

CE: The great thing about Baldwin, to me, is the combination of simplicity plus passion. The simplicity allowed the passion to come out, because what he trying to do is be direct about a topic that nobody wants to be direct about.

HB: This was not theory for him. Baldwin was in the middle of it. He wasn’t a dispassionate reporter; he was in the movement, meeting with all these figures. But not only that. I watched [the documentary] I Am Not Your Negro and you see in those interviews that Baldwin was one of those guys who in basketball they would call a triple threat. Very few writers–Hemingway, Joyce Carol Oates, Toni Morrison–are equally adept at fiction and nonfiction. Baldwin had the third part of it too. He was a great speaker. Those interviews are just as powerful as what he puts on the page. And that’s the passion you’re talking about.

He’s our godfather, if you’re a black writer today. He said everything that spoke to us. You look at the influence he had on Ta-Nehisi Coates. Look at what Toni Morrison said about him. He was able to speak for you in that fearless way. You talked about being direct on a subject that others were indirect about. He and Malcolm X were able to speak about your experience, without asking permission and without asking for your acceptance. Baldwin wanted love, probably more than most writers. He was pleading as a writer, but he was unflinching. You don’t believe how many conflicts he has in the work, in the characters, whether it was gay, straight, white black, all of it. He was searching for that level of humanity. At the same time, he was able to say, “You, white America, I’m putting you on trial and I’m not asking forgiveness.” He was saying, “This is who you are and don’t ask me to make excuses for you.” That’s an incredible balancing act.

CE: And David Halberstam?

HB: From 1987 to early 1990s, there was the huge baseball craze in publishing: Roger Angell, The Brothers K [by David James Duncan], and Halberstam’s Summer of ’49. I devoured them. I remember reading these cruel reviews about Halberstam and one of the themes was that he couldn’t write. David Halberstam couldn’t write! I guess the point is that he wasn’t a prose stylist, he was not the guy who was going to turn a phrase the way Toni Morrison could or the way Tom Wolfe and Truman Capote could.

But  Halberstam could explain to you a moment in time and why it was important, and say, “Here’s why this moment changed history.” When I was working on Juicing the Game, I asked him: “I have this idea but I don’t know how to get it,” and he told me about his concept of intersection. You pick a moment–you can’t pick too many, because then none of them matter–but you pick one or two or three moments where history could have gone this way but it went that way, and you report the hell out of those moments.

CE: I get that point about style. But my favorite Halberstam book is The Breaks of the Game. The style in that book is exhilarating. It was the same level of excitement–like jumping out of your chair–as the John McPhee book on Bill Bradley, A Sense of Where You Are.

HB: The two Halberstam books that really took off for me–one was October ’64, the book on the Yankees and the Cardinals, the other was The Fifties. That book is so dog-eared right now. He signed it. I try not to keep reading it because it’s signed and I don’t want to ruin it, but I do because, again, he was able to take these moments of this decade and explain why this decade was so significant. I also love The Children, about the civil rights movement.

Those three–Lukas, Baldwin, and Halberstam–taught me that there’s more than one way to write well. You can write well by being explanatory, by turning phrases, and by having amazing depth of information. Baldwin taught me to have your style, to say it the way you want to say it, and be fearless about it.

CE: What other writers have influenced your style … especially when you’re writing?

HB: When I’m on a book project, I never read nonfiction, and I certainly never read anything similar to the  subject that I’m working on. I always read the most fiction when I’m writing a book.  Very rarely do I read fiction when I’m not writing a book. This reason is, so I don’t, through osmosis, duplicate anybody. You want to sound like yourself.

I am a gigantic Larry McMurtry fan. I love westerns. Cormac McCarthy, although he’s a violent man, you want to talk about a stylist! If you read No Country or the trilogy with All the Pretty Horses, he has this style that is incredible in terms of his ability put you in a situation that is completely his–it’s his universe. I really love that. Talk about turning phrases. At the [killing] scene at the end he says, “Call it heads or tails.” You can write this long, flowery, heartbreaking death scene or you can do what Cormac McCarthy did, was was like: He called heads. It was tails, and he shot her. Could you write a more descriptive paragraph in two sentences?

CE: That’s Hemingway’s iceberg theory–keep most of the stuff unstated, below the surface. Once you’ve said enough, the reader can fill in the rest.

HB: That’s right. I repeat that sentence so often because people think that there’s one way to write and there’s really not. Sometimes the best way to say it is to say it. Find your way to get there and then don’t get in the way of yourself.

CE: What essential skills did you learn as a newspaper reporter, especially covering a beat like baseball?

HB: The big issue is access–direct access to information and the people you’re writing about. It’s been one of the greatest things that’s been lost as our business shrinks. We live in a time when people conflate opinion and fact. It seems to be enough to have an opinion. That is the most dangerous thing–devaluing personal experience in favor of my opinion.

One of the differences between being on the sports beat and another beat is that when I was a beat writer at the San Jose Mercury News and covering tech for the Oakland Tribune, 95 percent of it was phone work. When you cover a baseball beat, its 175 days talking to people face to face and you’re in their work environment every day and if you write something that they don’t like, you’re standing there the next day and you have to deal with it. You have to defend what you do, which forces you to be accurate and accountable and even face some of your own demons–are you timid and don’t want confrontation, are you fearless, do you know how to talk to people.

You know, in journalism we teach the inverted pyramid, we teach who, what, when, where, why, we teach how to cover fires. The one thing we never teach people how to ask questions. How do you extract information from someone who doesn’t want to talk to you? How are you doing to talk to someone you’re going see them from early February to the World Series, knowing full well they don’t want you there. It’s an adversarial relationship.

CE: So what’s your best advice on asking questions? Especially someone who’s prickly and wants to get out and get back to the hotel or a restaurant?

HB: It’s all relationships. If you’re the  guy who only talks to a player when he fucks up in the third inning, then you’re going to be the person they all hate, you’re that hatchet man so we’re never going to have a relationship. You have to take an interest in this player, as a person, at all times. You talk to them about as many things outside of baseball as possible. You learn their families, you learn their interests. One of the reasons Johnny Damon and I had such a good relationship is we used to talk fantasy football. Robin Ventura and I used to talk about music all the time. David Justice was a big movies guy. C.C. Sabathia and I argue about Marvel Comics. If C.C. has a bad game and sees me coming up, his back doesn’t get up.

If you do have to [write a negative story] a guy, give him the last word. There have been many situations when guys I liked had bad games, got busted for steroids–whatever, they were in the news for the wrong reasons. You had to do your job, but also from a human standpoint, you come to them and you say, “OK, here’s what I’m writing about, here’s the story, here’s what people are saying,” and you let them have the last word so there are no surprises. The worst thing that can happen to anybody in the news is you’re talking one way and the story that runs looks very different. And suddenly you betrayed somebody.

If you have an Albert Bell or a Mark McGwire who wants nothing to do with you and doesn’t want to talk movies with you, then you get the information you need and simply ask questions directly. You go to Roger Clemons and say, “It seems like you were cruising till the fourth and then it went wrong–what do you remember about that?”

When I first covered the Yankees as a beat writer, George King of the New York Post gave me this piece of advice: When you walk into their environment, always talk to a players. The players hate reporters standing in the middle of the room because they think you’re there to watch them walk around in their underwear, that you’re a fan like everyone else. But if you talk to people and do your job, they’ll respect you.

CE: When I first started reading Juicing the Game, was was struck by the great leap forward you achieved as a writer. You took your game to a completely different level. Am I right?

HB: One of the things about Shut Out is I love that book. It started my career as an author. But I wish it had been a second or third book because I didn’t have the feel–that’s what we talk about, finding your voice, finding out how you want to sound. I would love to do that book all over in so many ways. It was my first longform attempt. I was a newspaper guy so I was writing 800 words. Usually when you’re going to take on books, you go newspaper, 800 words; longform, 2,000 to 3,000 words; magazine articles, 4,500 to 6,000 words; and then books, 80,000 words. I went from 800-word newspaper articles to a 116,000-word book. There were times, writing Shut Out, where I was like, “Am I drowning here? Can I swim?”

Then when I got to do Juicing the Game, I got to talk with David Halberstam. He was incredibly gracious with his time and with his teaching.

Ideas don’t make books, characters make books. If you want to write a really good book, you’ve got to find someone to carry that idea through. Every story, you have to ask: Who embodies this idea? Then you have to make these people real. It will come off bland and disjointed if you don’t have a vehicle. You’ve got to find the people who exemplify the ideas. So people become metaphors. In Juicing, that was the first time I recognized that was essential. In Shut Out, I said, “OK, this happened, this happened, this happened.” It was all very informational. By the time I got to Juicing and The Last Hero, it was: idea/anecdote, idea/anecdote. It was: Who’s the person  you can run this idea through? Tell me a story.

The universes I live in is so colorful. Baseball is hilarious. Your challenge is not to have information, but to present it in a way readers can learn about the world and also learn about things they didn’t know they were going to learn about. Like in October ’64, Halberstam talks about when Bob Gibson had a sore shoulder, he rehabbed it by washing his car. These are great details that you have to find to make it come alive.

CE: When you write about sports, you write about social issues–race, class, sexism, homophobism, labor, media, celebrity. Sports gives you a great platform to talk about all these things. But at the same time, you can’t get on a soapbox or too too far away the games. How do you do that balancing act, between sports a a game and sports as a place to explore all kinds of social issues?  

HB: I never got into this because I was a sports fan. I got into this because I wanted to write Shut Out and that was going to be a serious book. The reason why i love sports. I’ve never met anybody in my life who loves sports more than Bob Ryan [of The Boston Globe]. He loves the games. He’s been doing this since before I was born and he still loves the games. You could call Bob Ryan right now and he’ll tell you about Reggie Cleveland’s 18-hit complete game. He still has the box score. He’s that guy. I got into this because I am an owner-versus-players labor guy. I love that sports is one of the few industries where the worker has leverage because of their talent. There’s only one LeBron James, there’s only one Kobe Bryant, there’s only one Tom Brady, and their talent creates a business model unlike anything other than entertainment. Their talent changes the business model. Thats what’s always made sports interesting to me.

It is a balance because the fan is not into it for that. The fan is not looking at a baseball game for the labor implications. This is their fun and games. If you want someone to talk about the wonders of Game 5 of the World Series, you should probably read Jayson Stark or someone else, not me. But if you want to talk other issues–like now, if you’re a manager, your job security has taken a major hit if you don’t win it all–that’s what I do.

It’s all about knowing yourself, knowing what your strengths are. Don’t be afraid to bring what you bring to the table. I’m not Bob Ryan. It’s not going to do me any good to write like Bob Ryan. It’s going to do a lot of good to write like me. If you want the inside stuff on the game, feel free to read someone else.

CE: When I turned in my book about the 2001 World Series [The Last Nine Innings], my editor, Hillel Black, who was not a sports guy, said, “I had no idea athletes were so smart.” Do you think the kinds of intelligence that athletes have–mastering incredibly complex skills and understanding complex processes–can translate to other fields?

HB: In 2001 I’m covering the Yankees and A’s and we have the flip game, when Derek Jeter makes that incredible play and gets Jeremy Giambi at the plate–one of the most iconic moments in baseball history. We go downstairs and there’s Derek. He does not like the press anyway. He’s incredulous when you’re talking about this iconic play. Then it hit me: We are thinkers, they are doers. We’re asking Derek to explain something that is instinctual to him, from thousands and thousands of repetitions. We want him to do something else, outside his skill set, which is to explain his brilliance. Sometimes he’ll say, “Well, I just saw the play unfold and that’s the right play to make.” It’s our job to create the universe for his actions. Sometimes you can see resentment from writers when the player doesn’t play along. He couldn’t explain what he was thinking in the moment because he was in the moment.

That same year, when the towers fell, was the one moment when I felt not just inadequate but also angry. Why am I in the New York Yankees clubhouse asking about geopolitics? Why am I talking with Mike Stanton about al-Queda? Why are we doing this to them? You are are not an expert about this. But their fame makes fans care about what they think. It can give the player the false assumption that they’re more important than they are. It’s up to the reporter to decide what should be published and look out for them when someone says something ridiculous because they’re put on the spot. Otherwise you end up with these gotcha moments that make everyone look bad.

CE: Can you share some of your “tricks of the trade”–the skills and techniques that you use as a writer?

HB: The first thing is learning how to ask questions, how to approach people because in our business everything you’re doing is face-to-face and on the fly and you can’t take it back. So much is done during a scrum [interviews in which a player meets several dozen reporters at the same time]. If i have a sensitive questions, I don’t want to ask in front of 40 people because then the guy looks like a deer in the headlights. You take them aside and ask away, so he doesn’t feel embarrassed and you don’t look like you’re grandstanding..

I outline a lot. I outline columns. All  my books are heavily outlined–even the sections, not just the chapters–to make sure the dots are connected. One of the beauties of books is it’s almost like jazz. You have your main line but also have these solos and tributaries, you can on on these riffs and tell these little stories, as long as you can get back to the main line. If you can’t get back to the main line, you have chaos. That’s what the outline is for. It reminds you to get back to that main line.

For every book I work on, I write a theme. There’s a theme to every book. If you can’t tell me what the book’s about in one sentence, you don’t have a book. In Shut Out, the book was about giving people a chance to speak who hadn’t had it before. When you talked about the race issue and Boston, it’s always been written about from the perspective of the Red Sox and was Tom Yawkey [the longtime owner of the team] a racist. I didn’t really care about that. I wanted the black players to tell me what it was like to play in Boston. Juicing the Game was very different. That was about integrity in a  time of cynicism. Every time you got into the question of steroids, someone would say, “Well, you would do the same thing for $10 million.” But maybe I wouldn’t–and, besides, there were lots of players who didn’t and it cost them a lot of money. In The Last Hero, I viewed Henry Aaron as a locomotive with a coal engine. I wanted to know: What is that coal made of?

The new book, The Heritage, is all about the Paul Robeson, Jackie Robinson, Muhammad Ali lineage–the legacy–on athletes today. The book is about post- 9/11 patriotism colliding with the post-Ferguson black athletes. After almost 50 years of athletes not getting involved, suddenly you’ve got athletes reviving their political positions, at a time when sports has become one of the most politicized places in America.

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John McPhee’s Step-By-Step Approach to Narrative Nonfiction

No one in our time has contributed more to nonfiction narrative–stories that are true–than John McPhee. And he has lessons to teach.

McPhee is the writer for The New Yorker and creative writing professor at Princeton University. His books include the Pulitzer-Prize winning Annals of the Former World (a trilogy on geology and geologists), A Sense of Where You Are (about Bill Bradley as a basketball star at Princeton), Levels of the Game (about a classic tennis match between Arthur Ash and Clark Graebler), The Pine Barrens (about the forests of central New Jersey), Encounters with the Archdruid (about three wilderness areas), The Survival of the Bark Canoe (about a New Hampshire craftsman), The Control of Nature (three stories about man’s battle with the natural world), Uncommon Carriers (about water freight), and many more.

His students include David Remnick (Pulitzer Prize-winning author and editor of The New Yorker), Richard Stengel (managing editor of Time), Robert Wright (author of The Moral Animal and other works), Eric Schlosser (author of Fast Food Nation and other books), Richard Preston (author of The Hot Zone), Tim Ferriss (best-selling author and self-hacking guru), Jennifer Weiner (author of Good In Bed and other novels), and many more.

So McPhee knows writing. And, lucky for us, he lays out his techniques in Draft No. 4, part memoir and part writing manual. here are some of the highlights:

1. Selecting and Framing Topics

At the beginning of Draft No. 4, McPhee describes his random way of selecting topics. After years of writing straight profiles for Time and The New Yorker, McPhee decided to profile two people. “Then who?” he asked himself. “What two people?” He considered various pairs who had to work together to achieve their own aims–the actor and director, the architect and client, the dancer and choreographer, the pitcher and manager. Then, randomly, he watched a 1968 semifinal match of the U.S. Open. Something about the players–Arthur Ashe and Clark Grabner–intrigued him. So he pursued it. The result was Levels of the Game, which became the model for analytic sportswriting.

With a dual portrait in the bag, McPhee decided to create a portrait of four people. But how do you organize a fourplex portrait? McPhee decided to identify one main character and show how that character interacts with three others. The lead character, first among equals, would give the piece a unity; the three other characters would reveal a wider range of perspectives and personalities. McPhee pictured his scheme like this:

ABC
D

McPhee decided to write something about the emerging environmental movement. Before finding Characters A, B, and C, he had to find Character D. After casting around for an Aldo Leopold type, he discovered David Brower of the Sierra Club. Now, who could be Dominy’s antagonist? Soon enough he found Floyd Dominy, the U.S. commissioner of reclamation, who had clashed repeatedly with Brower. “I can’t talk to Brower because he’s so goddamned ridiculous,” Dominy told McPhee. So, McPhee said, would you be willing to get on a rubber raft going down the Colorado River with him? “Hell, yes!” Dominy said. With those two characters lined up, McPhee went in search of two more.

Once McPhee finished that piece, which became Encounters With the Archdruid, he continued his quest for more complex portrait structures. “So, at the risk of getting into an exponential pathology,” McPhee writes, “I started to think of a sequence of six profiles in which a seventh party would appear in a minor way in the first, appear in a greater way in the second,” and so on.

McPhee has lots of interests–the environment, sports, politics, technology, the labor process–but they followed his desire to master various structures of writing. He decided how to write before he decided what to write about. Which, of course, is completely backward.

Or is it? As McPhee notes, “The Raven” originated not in Edgar Alan Poe’s fascination with a man’s suffering over lost love but, rather, Poe’s desire to use a one-word refrain with a long “o” sound. So the origin of the poem was the famous refrain: “Nevermore.” With that word in place, Poe had to figure out who would say “Nevermore,” over and over. For that role he selected a raven, speaking to the distraught man.

Alfred Hitchcock did something similar. When brainstorming a film, he identified places he wanted to shoot. So he decided to shoot a scene at the face of Mount Rushmore. After that location, he decided to use a vast farm as a scene. With those and other scenes in his lineup, he had to decide what would happen there. The result, eventually, was the film North By Northwest.  Another time, he decided he wanted to shoot scenes at a London chapel and at the Royal Albert Hall. Those scenes eventually played leading roles, if you will, in The Man Who Knew Too Much. “Of course, this is quite the wrong thing to do,” Hitchcock said. Maybe, maybe not. But he did it and it worked.

Whatever the process, the writer starts with a blank slate. The possibilities are as broad as the writer’s imagination and ability to explore. But once he makes a fateful decision–once he picks this structure instead of that structure, this scene instead of that scene, this character instead of that character–the possibilities narrow. Every decision not only excludes certain possibilities, it also increases the likelihood of others.

2. Narrowing Ideas

That’s when things get interesting. Once McPhee picked Floyd Dominy for his four-person portrait, he had to seek out the ideas, events, characters, and conflicts that would make it work. Every decision narrowed his scope. Every decision drove McPhee toward more and more specific topics. Before long he was on that Colorado River with his four main characters, discovering what their time together, on the river, revealed about their character and their causes.

Now we are in the heart of the writing process, which mostly happens before the author has written a single word–research. The author must go out and gather as much information as possible. Inevitably, he will gather far more than he can ever consider using–ten times more, at least. Out of all that information, the author will begin to understand his subject. He will begin to convey impressions about who, what, when, where, and why. Paraphrasing Cary Grant, McPhee tells his students that “a thousand details add up to one impression.”

The author makes countless decisions about what to consider and what to ignore. More-or-less random decisions (focusing on one character or two or four or six characters) give way to decisions about specific people, things, places, events, and ideas. The author is always asking himself: This or that? And: Then what? The materials start to fill notebooks, audio files, picture files. The process develops momentum. Faulkner once said:

It begins with a character, usually, and once he stands up on his feet and begins to move, all I can do is trot along behind him with a paper and pencil trying to keep up long enough to put down what he says and does.

Faulkner was working from his imagination. Nonfiction writers like McPhee draw from their piles of notes. Once they have enough material, they start, like Faulkner, to chase their characters and putting them into actual scenes, summaries, descriptions, and analyses.

3. Research and Interviewing

Before you write a word, you need to gather information, from books and websites, observation and interviewing, daydreaming and structured brainstorming. Then you sort and select.

Research involves not only library/Internet research, but also getting out into the field to observe the real world. That process raises the anthropologist’s dilemma. When you show up to observe people, your presence can affect people’s behavior:

As you scribble away, the interviewee is, of course, watching you. Now, unaccountably, you slow down, and even stop writing, while the interviewee goes on talking. The interviewee becomes nervous, tries harder, and spells out the secrets of the secret life, or maybe just a clearer and more quotable version of what was said before. Conversely, if the interviewee is saying nothing of interest, you can pretend to be writing, just to keep the enterprise moving forward.

Never worry about looking smart to the interviewee. What matters is getting information, not looking good. “Who is going to care if you seem dumber than a cardboard box?” McPhee asks.

4. Getting Words on Paper

Everyone, at one time or another, faces the dread of an empty screen with no ideas. McPhee offers a familiar solution: Forget you’re a writer and pretend you’re just an ordinary person trying to explain a topic to a friend or loved one.

For six, seven, 10 hours no words have been forthcoming. You are blocked, frustrated, in despair. You are nowhere. … What do you do? You write, ‘Dear Mother.’ And then you tell your mother about that block, the frustration, the ineptitude, the despair. You insist that you were not cut out to do this kind of work. You whine, you whimper, you outline your problem, and you mentioned that the bear has 55-inch waist and a neck more than 30 inches around but could run nose to nose with Secretariat. You say the bear prefers to lie down and rest. The bear rest 14 hours a day. And you go on like that as long as you can. And then you go back and delete the ‘Dear Mother’ and all the whimpering and whining and just keep the bear.

Start, then, by venting. Forget about what you want to say. You explain what you would write about if you could. In that process, the words start to flow. The words are not perfect, mind you. But you manage to get words on paper. “Just stay at it,” McPhee says. “Perseverance will change things.”

The trick is to melt the frozen mind. If you have done the research, you have surely something to say. If you’re scared, for whatever reason, your knowledge and insights are out of reach — but they’re never too far below the surface. You can coax them to the surface, sooner or later.

“The mind is working all the time,” McPhee says. “You may actually be writing only two or three hours a day, but your mind, in one way or another, is working on it 24 hours a day – yes, while you sleep – but only if some sort of draft or earlier version already exists. Until this exists, writing has not really begun.”

To write even a short piece — say, 1,200 to 1,500 words, the length of a typical college paper — requires hundreds of choices, as McPhee notes:

Just to start a piece of writing you have to choose one word and only one from more than 1 million in the language. Now keep going. What is your next word? Your next sentence, paragraph, section, chapter? Your next ball of fact. You select what goes in and you decide what stays out. At base you have only one criterion: if something interests you, it goes – if not, it stays out. That’s a crude way to assess things, but it’s all you got.

Whatever you do, get something down on paper. Don’t even think of judging whether it’s good or not.

How could anyone ever know that something is good before it exists? And unless you can identify what is not succeeding– unless you can see those dark hunky spots that are giving you such a low opinion of your pros as it develops– how are you going to be able to tone it up and make it work?

So spill whatever you know onto a sheet of paper. Once you have words on paper, then you can sort it and decide what deserves to stay.

So: Research, blurt, sort, delete, shift. Rinse, repeat.

5. Start Strong, Finish Strong

Once you begin composing your piece, the most important pieces are the start (known in journalism as “the lead” or “lede”) and the finish.

“The lead, like the title, should be a flashlight that shines down into the story,” McPhee says. “A lead is a promise. It promises that the piece of writing is going to be like this. If it is not going to be so, don’t use the lead.”

The right lead hints at everything, directly or indirectly–not just substance, but style too. Reading the lead is like meeting your tour guide for the first time. She tells you about the trip ahead–what sites you’ll visit, how much information she will offer, what kinds of stories she’ll tell, and, in general, what kind of company she will provide along the way.

The finish might be even more important. It’s your destination. Ideally, it should respond to the question or issue that the lead raises. The finish should feel like the end of a trip. You’ve arrived and you now know much more that you knew at the beginning. Issues that once puzzled you now make sense. Characters who once seemed incomplete are now complete.

In a sense, the lead and the conclusion are always talking to each other as the story or essay proceeds. This dialogue helps you to make decisions for the middle pieces. You can’t talk about just anything and everything anymore. You talk only about what it takes to get from the beginning to the end.

6. Making Comparisons

All communication involves comparing one thing with another, different thing. To learn about a new topic — a simple fact, a concept, a feeling — we need to relate it to something else.

John McPhee’s mastery of the metaphor and simile might seem a stylistic flourish. To be sure, his greatest talents involve his ravenous gathering of facts and insights and his ability to find just the right form to lay out these facts and insights.

But McPhee’s ability to create fresh metaphors and similes reveals–and enables–his sparkling mind. If he spoke in flat and familiar cliches, his thinking would be dull and orthodox. This drabness would be an undertow, pulling down even his best findings.

One of the great joys of Draft No. 4 is the richness of McPhee’s metaphors and similes. A few examples:

• In describing his fascination with oranges, how they’re grown and marketed and the kinds of cultures they support, McPhee describes a habit he picked up whenever his travels took him to Penn Station: “There was a machine in Pennsylvania Station that cut and squeezed them. I stopped there as routinely as an animal at a salt lick.”

• Describing his desire to find the right word, he writes: “At best, thesauruses are mere rest stops in the search for the mot juste. Your destination is the dictionary.”

• On the organizing information into the right structure for a piece: It’s “like returning from a grocery store with materials you intend to cook for dinner. You set them out on the kitchen counter, and what’s there is what you deal with, and all you deal with.”

• To describe a coal train, McPhee guessed at an analogy: “The releasing of the air brakes began at the two ends, and moved toward the middle. The train’s very long integral air tube was like the air sack of American eel.” Once McPhee was satisfied with the metaphor’s aptness, he and his fact checkers had to figure out whether it was accurate. It was.

Metaphors and similes require broad knowledge. Who but McPhee, with his broad understanding of nature, could have come up with the simile of an eel’s air sack? Good comparisons require hard work. They do not just burst into your consciousness, like Kramer at Seinfeld’s door. Which reminds me …

Because they speak to what the reader already knows, metaphors and similes can date themselves quickly. When we use pop culture to evoke an idea, the insight lasts only as long as the pop-cult idea’s currency. A reference to the Jay Z or Kelly Clarkson or Rosie O’Donnell will be meaningless in a year or even a month. Still, if a pop culture reference captures an idea perfectly, use it. Just be sure to explain the image–quickly–so unknowing readers get the reference. (That, of course, can be like explaining a joke. As E.B. White noted: “Explaining a joke is like dissecting a frog. You understand it better but the frog dies in the process.”)

To get this right, adapt Mark Twain’s dictum–“When you catch an adjective, kill it”–to your comparisons. When you catch a fleeting pop-cult reference, kill it.

Still, McPhee lauds his New Yorker colleague Robert Wright for his use of an old cultural reference — the image on the Quaker Oats box — to describe the scientist Robert Boulding:

As it turns out, there is a certain resemblance. Both men have shoulder-length, snow white hair, blue eyes, and ruddy cheeks, and both have fundamentally sunny disposition, smiling much or all of the time, respectively. There are differences, to be sure. Boulding’s hair is not as cottony as the Oats Quaker’s, and it falls less down and more back, skirting the tops of his ears along the way.

Should Wright have used the Quaker Oats man? You could make a good case both ways. Anyway, if you use a time- or place-specific comparison, add a quick explanation, as Wright does with the Quaker Oats example.

7. Checking Facts

John McPhee is lucky in ways that most writers can never imagine. Like other New Yorker writers, he benefits from an army of fact-checkers. They sift his drafts, like gold panners, to find errors in his work. Often, McPhee will leave it to the fact checkers to find the facts. He uses notations like these to alert fact checkers of gaps in the draft:

WHAT CITY, $000,000, name TK, number TK, Koming.

In this case, Koming for what’s “coming” or TK for what’s “to come.” These notations, as McPhee explains, “are forms of a promissory note and a checker is expected to pay.”

The imperative to catch errors, McPhee argues, is existential. “An error is everlasting,” McPhee says. “Once an error gets into print it will live on and on in libraries carefully catalogues, scrupulously indexed … silicon-chipped, deceiving researcher after researcher down through the ages, all of whom make new errors on the strength of the original errors, and so on and on into an exponential explosion of errata.”

Errors can get embedded into the most innocent of constructions. McPhee writes: “The commas … were not just commas; they were facts, neither more nor less factual than the kegs of Bud or the color of Santa’s suit.”

Errors are like rats. Even the most aggressive efforts to exterminate them fall short. Errors elude even The New Yorker‘s vaunted fact-checking operation. Translators of McPhee’s article about the Swiss army identified 140 new errors. Error-busting, then, is a Sisyphean task. Even when you fail, trying is imperative.

8. Finding Voice

Everyone wants to stand out, to develop a “voice”–a distinct way of phrasing, scene-setting, describing, explaining–that sets him apart from other writers.

How do you do it?

To start, ironically, you imitate others. You find writers whose work you admire, and you study the structure and pacing of their work. You notice the way they introduce a topic, build sentences and paragraphs, describe a face or a moment, deploy quotations or metaphors, break down a complex idea into pieces, or transition from one idea to another. You isolate one of those tricks and you imitate it. Then you do it again and again.

Then the magic happens. “Rapidly, the components of imitation fade,” McPhee writes. “What remains is a new element in your own voice, which is not in any way an imitation. Your manner as a writer takes form in this way, a fragment at a time.”

Which is like life, more broadly experienced. We find something to admire and align ourselves with it. We practice, practice, practice until it’s fresh and belongs, wholly, to us. In this way connection with others allows us to become who we are.

9. Finishing Touches

Here’s where the writer’s fun begins. After a lot of grinding–hard labor to gather the pieces and figure out how they might relate to each other–you can develop the ideas and characters and scenes with some depth and care. You can find the details that express “the people and the places and how the weather was,” to quote Hemingway.  You can find the words that express the ideas just right–les mots juste.

As it happens, McPhee’s daughters have followed in his footsteps as creatives. Two are novelists, one is an art historian, and another is a photographer. When they get stuck, they sometimes seek advice from each other and their father. McPhee shares this piece of advice he once offered his daughter Jenny:

The way to do a piece of writing is three or four times over, never once. For me, the hardest part comes first, getting something—anything—out in front of me. Sometimes in a nervous frenzy, I just fling words as if they were I were flinging mud on the wall. Blurt out, heave out, babble out something—anything—as a first draft. With that, you’ve achieved a sort of nucleus. Then, as you work it over and alter it, you begin to shape sentences that score higher with the eye and ear. Edit it again—top to bottom. The chances are that about now you’ll be seeing something that you are sort of eager for others to see. And all that takes time.

And when do you know you’re done? You just know. You run out of questions to ask. When you ask questions, you know the answer before your interviewee can respond. The scenes play vividly in your mind, in the right sequence, almost like a movie.

Nothing is random anymore.

At that point, you’re probably already thinking about the next story.

Postscript: A Personal Note

Many years ago, I got the time wrong for a meeting at Boston University. To pass time, I wandered over to the campus bookstore and found Levels of the Game. In describing a U.S. Open semifinal match, McPhee offers a glimpse not just of tennis and sports and strategy, but of the two Americas. Arthur Ashe was a black who grew up in segregated Richmond; Clark Graebner was a privileged country club kid from suburban Milwaukee. Subtly, McPhee reveals some of the underlying truths of race and class that don’t fit the usual ideological and partisan debates.

I sat on the floor and read until, in a jolt, I realized I had to hustle to my meeting. As I lifted myself off the floor, I knew what I wanted to do for my next project. With just a moment of thought, I decided to give the McPhee treatment to Game 7 of the 2001 World Series, when the Arizona Diamondbacks rallied in the bottom of the ninth inning of Game 7 to beat the three-time defending champion New York Yankees. The game had everything—the sport’s best players and personalities, the convergence of trends that were changing the game, and an emotional undercurrent owing to the 9/11 attacks that happened six weeks before.

While writing that book, The Last Nine Innings, I occasionally returned to McPhee’s work. I read his book on Bill Bradley and long New Yorker pieces on nuclear proliferation, oranges, and geology. I picked apart his work, looking for tricks of the trade that I could use myself. I did not want to be McPhee; only one person can do that. But he is a master of longform narrative, worthy of study and emulation. He is, I suspect, as immersed in both the substance and form of storytelling as anyone alive. I have long envied the hundreds of students who have learned his approach in his creative nonfiction classes at Princeton.

Now, with Draft No. 4, he has invited writers everywhere into his seminar room.

Before you go . . .
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99 Questions

Shut Up and Listen: Brian Lamb’s Approach to Interviewing

How frustrated do you get when interviewers talk so much that the interviewee has a hard time answering? How often do you turn off the TV or radio because the interviewer thinks his insights matter more than his guest’s?

One interviewer who has never put himself above his subjects is Brian Lamb, the founder of C-SPAN and the host of Book Notes.

In his interviews, Lamb asks a series of simple questions and lets the subject answer. Lamb does his homework on his subjects. And he does not hesitate to repeat questions or ask followup questions. But he lets people talk.

To see how simply Lamb approaches his subjects, look at this compilation of questions from an interview of the late Christopher Hitchens.

Notice how almost every question is a W question – who, what, when, where, or why.

Now, for the full intellectual delight of this conversation, watch the whole interview.

Before you go . . .
     • Like this content? For more posts on writing, visit the Elements of Writing Blog. Check out the posts on StorytellingWriting MechanicsAnalysis, and Writers on Writing.
     • For a monthly newsletter, chock full of hacks, interviews, and writing opportunities, sign up here.
     • To transform writing in your organization, with in-person or online seminars, email us here for a free consultation.