Simplify
‘Everything should be made as simple as possible—but no more.’
ALBERT EINSTEIN
Whatever the topic, we show how to take a tangle of complicated, technical subjects and make them simple–without being simplistic.
We break down your communications—web copy, reports, RFPs and proposals, major reportsm, speeches, video scripts, presentations, and more—to bring everyone into the conversation.
We help your team master all writing skills—from the Golden Rule to sentences and paragraphs to style and details to grammar and editing, and much more.
Based on the latest research on the brain, The Elements of Writing offers simple, step-by-step skills to handle all writing challenges.
Clarify
‘Clarity of mind means clarity of passion, too‘
BLAISE PASCAL
It’s not enough to explain complex topics well.
For anything to matter, you need to find the essence of the subject. And you need to connect it to what matters for your team, partners, customers, and community.
Why are we here? What do we do? What matters to us?
Most important: What do we want to share?
When you know the purpose behind what you write and talk about, you have a North Star.
And you can use that North Star to guide everyone in your world.
Storify
‘I will tell you something about stories. They aren’t just entertainment. Don’t be fooled. They are all we have.’
LESLIE MARMON SILKO
Forget the curse of corporate content. Instead, mesmerize your audience with stories that entrance.
To build great stories, for all purposes, you need a full toolbox of skills.
You can start to master these tools fast. Why? Because you have been living them. You just need someone to point them out.
But you have to be selective about what tools to use, when.
Together, we can apply your story-building tools to what matters for your work—right away.
