Take the Express Train to Writing Mastery

Did you know that every great story, argument, ad, joke, sales pitch, and explainer takes the 1-2-3 Format?

Did you know that every great sentence, paragraph, section, and whole piece also takes that 1-2-3 Format?

The Elements of Writing offers a simple, intuitive process to master writing in all fields. And it all starts with the 1-2-3 Format.

We’ll show you how to use the 1-2-3 Format with all the core skills of writing. Take a look at our curriculum here and get our books, seminars, coaching, and other services.

BOOKS: A complete library to master all of the skills of writing and storytelling
Read the classic The Elements of Writing–or one of the topical spinoffs. Or check out the topical books. Whatever you need, we have it right here.
Click here to see all our titles

BLOG: Tips and commentary about writing and the lit’ry life
Check out posts about storytelling, mechanics, analysis . . . and our most popular feature, Writers on Writing.

SEMINARS: Bring us to your organization for comprehensive workshop
In a one-or two-day seminar–or in ongoing hybrid courses–dramatically improve the efficiency and creativity of everything you do.
Click here for details

ONLINE COURSES: Complete programs on ‘Writing Like a Pro’ and ‘Master of Storytelling’
In our Master of Writing progran, learn at your own pace with a mix of text and video tutorials.

A Brain-Based System That Works

The Elements of Writing is the only comprehensive brain-based system for mastering writing in all fields.

Tailor the program to meet your specific needs as authors, students, and professionals.

• Learn 80 simple, intuitive skills—or just the ones you need—to meet every writing challenge.

• Learn effective strategies to apply these skills to your specific challenges—writing emails, memos, or reports … articles or books … web content or PR documents … even videos and podcasts.

• Working with Charles Euchner, develop a complete strategy to transform writing in your organization. Or get one-on-one coaching to write your book or tell your story.

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Your Guide

Charlie Euchner is a longtime author and teacher. The author of Nobody Turn Me Around, The Last Nine Innings, Urban Policy Reconsidered, and other works, he has also worked as a college professor, business case writer and editor, think-tanker, and city planner. For more, click here.

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