‘Everything should be made as simple as possible, but no more’
ALBERT EINSTEIN
Therefore: Learn how to simplify everything you write.
The Elements of Writing shows how to simplify and clarify even the most complex topics without being simplistic.
To master all writing skills—from the Golden Rule to sentences and paragraphs to style and details to grammar and editing, and much more—get the classic The Elements of Writing.
Based on the latest research on the brain, TEOW offers simple, step-by-step skills to handle all writing challenges. PLUS case studies showing how the best writers use these skills. PLUS, simple exercises you can follow.
Or check out the topical books. Whatever you need, we have it right here. Click here to see all our titles.
‘Clarity of mind means clarity of passion, too’
BLAISE PASCAL
Therefore: Learn how to identify the ONE Idea for everything you write.
It’s not enough to explain complex topics well.
For anything to matter, you need to find the essence of the subject. And you need to connect it to what matters for your team, partners, customers, and community.
Why are we here? What do we do? What matters to us?
Most important: What do we want to share?
‘I will tell you something about stories. They aren’t just entertainment. Don’t be fooled. They are all we have.’
LESLIE MARMON SILKO
Therefore: Find the compelling journey in everything you write.
Say goodbye to “content.”
To create real energy and connect with your audience, you need to entrance your audience with story.
To do that, you need a full toolbox of skills to build great stories. Then you need to deploy just the right tools, at the right time.
Other story programs graze the surface, with general discussions of the narrative arc, the character’s throughline, or old platitudes like “show, don’t tell.”
But we can do better. To start, take a look at the expanded and updated How to Build a Story, by Charles Euchner.
Then use the right tools to “storify” almost everything you do–from web copy to articles and case studies to major reports to longform stories and analyses.
Your Guide
Charlie Euchner, who teaches writing at Yale, is a longtime author and teacher. He is the author of the forthcoming Rules of Activism (Polity Press, 2025), Nobody Turn Me Around, The Last Nine Innings, and other works. Euchner (IKE-ner) been a college professor, city planner, journalist, and university and think-tank researcher. To connect, please click here.
CLICK HERE FOR OUR BROCHURE
BLOG: Tips and commentary about writing and the lit’ry life
Check out posts about storytelling, mechanics, analysis . . . and our most popular feature, Writers on Writing.
SEMINARS: Bring us to your organization for a comprehensive workshop
In a one- or two-day symposium—or ongoing hybrid courses—dramatically improve the efficiency and creativity of everything you do.
Click here for details.
ONLINE COURSES: Complete programs on ‘Writing Like a Pro’ and ‘Master of Storytelling’
In our Master of Writing program, you can learn at your own pace through a combination of text and video tutorials.
This is the Brain-Based System That Works
The Elements of Writing is the only comprehensive brain-based system for mastering writing in all fields.
• Tailor the program to meet your specific needs as authors, students, and professionals.
• Learn more than 100 simple, intuitive skills—or just the ones you need—to meet every writing challenge.
• Learn practical strategies to apply these skills to your specific challenges—writing emails, memos, reports… articles, books … web content, PR documents … even videos, and podcasts.
• Working with Charles Euchner, develop a complete strategy to transform writing in your organization. Or get one-on-one coaching to write your book or tell your story.
